Many businesses continue to struggle with the meaning of Google’s updated algorithms and have no idea how to satisfy the demand for value in exchange for search engine optimization. If you are unsure how your current website stacks-up against Google’s new algorithms, here are three questions to help determine if your website offers the value Google seeks.
1. Is your content written specifically for search engines? Content that is written for search engine optimization is considered to be poorly written by Google’s new algorithms. Google now filters-out websites with low-quality content, which means eventually your site will not show-up in searches.
2. Does your website contain duplicate content? To satisfy Google, your content must be unique and provide value to those searching. If your website pages have the same or similar content, it can actually hurt your rankings, as Google views your site as having little or no value.
3. Are newly formed businesses and smaller competitors ranking higher than your established business? Savvy business owners are adding blogs to their websites and consistently creating and publishing well-written unique content that satisfies Google’s requirements for value and is favored in search engine optimization.
If your website falls into one or more of the above categories, it’s time to update your website content or implement a blog to provide organic value. Whether you write your own content or to outsource the writing, the investment will pay-off and yield your business higher Google rankings. Continue Reading →