Words for Hire

Article Writing, Blog & Social Media Management

Making It All Connect

2 Comments

social media training norfolk va social media consulting norfolk vaSocial media is all about connections, but many businesses overlook the importance of having their traditional marketing agencies and social media managers work together as a team, resulting in a lost or diluted message.

One of my clients has me attend her monthly marketing meeting to discuss upcoming marketing with her traditional marketing account director. Just as any business owner, her time is limited, but she insists on these consistent meetings, which I find extremely beneficial. They allow me to see upcoming print campaigns and television commercials, which I integrate into her social media and inbound marketing. In turn, the marketing firm gets an outline for the blog content calendar and pending e-promotions.

Even if you can only manage quarterly meetings to allow these important players to connect, you’ll quickly achieve effective marketing campaigns and brand awareness through cross-media integration.

2 thoughts on “Making It All Connect

  1. Pingback: 3 Tips for Creating a Blog Editorial Calendar in 2013 « Words for Hire

Share Your Thoughts!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s