If you are a small business, you already know that today’s best customers come from social media marketing. They are virtual referrals that saw a friend share your information on Facebook, or they saw your last blog post on Linkedin, and by the time they reach out to you, they are already educated about your services or products and are ready to buy.
There is no doubt that social media marketing has humanized the process of doing business, and one of the greatest benefits of social media is that it provides an outlet to show your personality and connect with prospective customers with content so you don’t have to rely on discount pricing or promotions. However, if you haven’t developed a consistent social media voice, you are missing connections.
Having a consistent social media voice simply means that you post content that is relevant to your business that your audience finds valuable. The best content strikes a balance of being both informative and humorous, but there must be a balance of content. If you only post jokes, then you run the risk of sounding unprofessional; however, if you only post dry updates about your business or are always selling yourself, your audience will eventually become bored and disconnected.
Here are the top three tips for finding your social media voice:
1. Understand your audience. Test your content to determine if your audience is more receptive to humor or statistics, and place more emphasis on what your analytics show your readers prefer.
2. Mix it up. Syndicate your blog content at the beginning of the week. Friday is always an appropriate day to test the ratings of witty content.
3. Be flexible. Don’t rely on pre-written and pre-planned updates and postings. Everyday in business is exciting, and you should let your audience know about the exciting things happening in your world.
Words For Hire is a full-service copywriting and social media company located in Norfolk VA. Words For Hire offers affordable marketing solutions for healthcare providers, professional businesses, and non-profits in Hampton Roads VA.
I love all aspects of Traditional and Social Media Marketing, and I love helping businesses create great content that connects with their targeted market to grow their market share. It really is as simple as Create, Connect & Grow!
My byline has appeared in The Shopper, Pleasant Living Magazine, Hampton Roads Real Estate Blog, Boomer Voices, and in numerous online and print publications. I also ghost-blog and ghost-write content marketing articles for a number of business blogs, magazines, and websites within my Social Media Management portfolio. If you are interested in learning how I can help your small business with social media and content article marketing, please, contact me today! 757-647-3126