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Article Writing, Blog & Social Media Management


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Identifying Effective Social Media Channels for Your Business

social media for heatlhcare providers norfolk va social media training for physicians social media consultants norfolk vaWhen I first begin working with a business owner to strategize their social media marketing, I always ask if they have had a better response with Linkedin or Facebook, and unfortunately (and surprisingly) most do not know the answer to this simple question. Social media marketing is ultimately getting your business message to your audience, and it’s imperative to know which channels are appropriate for your specific business or service. Continue reading


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3 Signature Updates You Should Make Today

social media tips norfolk va social media tips virginia beach va social media managers norfolk vaIf you haven’t updated your email signature in a few months, you aren’t maximizing the number one social media marketing tool.

Here are the top 3 signature updates you should make today!

Facebook – Regardless of how you once felt about utilizing Facebook for marketing, if you don’t have a page or if the link is not included in your email signature, you are missing opportunities to drive traffic to you. Facebook validates your expertise and marketplace knowledge, and having a live link with every email is the fastest way to grow a following.

LinkedIn – LinkedIn is one of the most powerful social channels because it’s a business platform, and professionals expect to see other professionals on LinkedIn.

WordPress Blogs are more popular than websites, and your signature should include the link to your blog. A great looking blog allows your business to really shine, but make sure you post original content-driven information on a consistent basis.