When I first begin working with a business owner to strategize their social media marketing, I always ask if they have had a better response with Linkedin or Facebook, and unfortunately (and surprisingly) most do not know the answer to this simple question. Social media marketing is ultimately getting your business message to your audience, and it’s imperative to know which channels are appropriate for your specific business or service. Continue reading
Here are the top 3 signature updates you should make today!
Facebook – Regardless of how you once felt about utilizing Facebook for marketing, if you don’t have a page or if the link is not included in your email signature, you are missing opportunities to drive traffic to you. Facebook validates your expertise and marketplace knowledge, and having a live link with every email is the fastest way to grow a following.
LinkedIn – LinkedIn is one of the most powerful social channels because it’s a business platform, and professionals expect to see other professionals on LinkedIn.
WordPress – Blogs are more popular than websites, and your signature should include the link to your blog. A great looking blog allows your business to really shine, but make sure you post original content-driven information on a consistent basis.