Words for Hire

Article Writing, Blog & Social Media Management


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Tips for Creating a Blog Editorial Calendar in 2013

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It’s the first of the year, and now is the time to write your blog editorial calendar for 2013.

You already know that a business blog is one of the most affordable and effective ways of connecting to potential customers and engaging current clients; however, if you find yourself constantly scrambling for weekly blog topics, then you’re probably not providing interesting content that is needed to build a community. Continue reading


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The Top 3 Reasons Your Business Needs A Blog in 2013

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If you are looking for ways to ramp-up your business in 2013, consider a professional blog. Below are the top three reasons a blog should be on every business owner’s 2013 marketing plan.

SEO- Blogs that offer quality content rank higher in Google and Yahoo searches than static website pages. Unlike a website, a blog allows you to add and post fresh content on a consistent basis, and a higher ranking will ultimately bring more traffic to your site, which in turn, will increase your rankings. Continue reading


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Identifying Effective Social Media Channels for Your Business

social media for heatlhcare providers norfolk va social media training for physicians social media consultants norfolk vaWhen I first begin working with a business owner to strategize their social media marketing, I always ask if they have had a better response with Linkedin or Facebook, and unfortunately (and surprisingly) most do not know the answer to this simple question. Social media marketing is ultimately getting your business message to your audience, and it’s imperative to know which channels are appropriate for your specific business or service. Continue reading


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Facebook for Healthcare Professionals

social media marketing for doctors in norfolk va Many practices find that once they’ve create a Facebook Page, they are not sure how to manage it.  As with any social media platform, the end result for healthcare professionals is to connect with patients and establish relationships with organizations and businesses within the local community.

The first rule of thumb to fully utilizing Facebook is use passive connect when posting or linking. Passive content simply means there is no call to action or hard selling message; passive content allows you to establish yourself as an expert, who enjoys sharing knowledge among patients and potential patients. The more you post, the more you position yourself as an expert, and ultimately create a loyal following. Continue reading


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Making It All Connect

social media training norfolk va social media consulting norfolk vaSocial media is all about connections, but many businesses overlook the importance of having their traditional marketing agencies and social media managers work together as a team, resulting in a lost or diluted message.

One of my clients has me attend her monthly marketing meeting to discuss upcoming marketing with her traditional marketing account director. Just as any business owner, her time is limited, but she insists on these consistent meetings, which I find extremely beneficial. They allow me to see upcoming print campaigns and television commercials, which I integrate into her social media and inbound marketing. In turn, the marketing firm gets an outline for the blog content calendar and pending e-promotions.

Even if you can only manage quarterly meetings to allow these important players to connect, you’ll quickly achieve effective marketing campaigns and brand awareness through cross-media integration.


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Business Profile ~ Cold Stone Creamery

Cold Stone CreameryI recently wrote a business feature story for Cold Stone Creamery in Chesapeake, VA. I am so fortunate to have met the owner and his staff, as they are a very inspirational group. Here is the link to the story. Enjoy!

Cold Stone Creamery Feature 


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Client Spotlight

Bricks4KidzCongratulations to my client, Brickz4Kids of South Hampton Roads, who has partnered with Recycling Perks. These are two great local businesses working together to reduce waste and promote economic growth right here in Hampton Roads.

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