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Article Writing, Blog & Social Media Management


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Business Profile ~ Rapid Ink

Saving customers money, helping the environment and partnering with non-profit organizations

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As owner of two successful Rapid Refill stores, Jack enjoys being part of the solution to control the high cost of printer cartridges and to eliminate the number of ink cartridges that end up in landfills. He also likes that the savings of recycling an everyday product is passed to his customers.
J
ack Plomgren understands the importance of providing quality products and customer service. As an adjunct professor in the Marketing Department at Old Dominion University, a lifelong entrepreneur, and current President of The Ghent Business Association, he also has owned and operated Rapid Refill in Norfolk’s Ghent area since 2006 and recently opened a second location in Great Neck Village Shopping Center in Virginia Beach. Continue reading


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Does Google See Value in Your Website?

seo content article marketing, seo content upgrades, content article services hampton roads va, social media companies hampton roads vaMany businesses continue to struggle with the meaning of Google’s updated algorithms and have no idea how to satisfy the demand for value in exchange for search engine optimization. If you are unsure how your current website stacks-up against Google’s new algorithms, here are three questions to help determine if your website offers the value Google seeks.

1. Is your content written specifically for search engines? Content that is written for search engine optimization is considered to be poorly written by Google’s new algorithms. Google now filters-out websites with low-quality content, which means eventually your site will not show-up in searches.

2. Does your website contain duplicate content? To satisfy Google, your content must be unique and provide value to those searching. If your website pages have the same or similar content, it can actually hurt your rankings, as Google views your site as having little or no value.

3. Are newly formed businesses and smaller competitors ranking higher than your established business? Savvy business owners are adding blogs to their websites and consistently creating and publishing well-written unique content that satisfies Google’s requirements for value and is favored in search engine optimization.

If your website falls into one or more of the above categories, it’s time to update your website content or implement a blog to provide organic value. Whether you write your own content or to outsource the writing, the investment will pay-off and yield your business higher Google rankings. Continue reading


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The Top 3 Reasons Your Business Needs A Blog in 2013

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If you are looking for ways to ramp-up your business in 2013, consider a professional blog. Below are the top three reasons a blog should be on every business owner’s 2013 marketing plan.

SEO- Blogs that offer quality content rank higher in Google and Yahoo searches than static website pages. Unlike a website, a blog allows you to add and post fresh content on a consistent basis, and a higher ranking will ultimately bring more traffic to your site, which in turn, will increase your rankings. Continue reading