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Article Writing, Blog & Social Media Management


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Does Google See Value in Your Website?

seo content article marketing, seo content upgrades, content article services hampton roads va, social media companies hampton roads vaMany businesses continue to struggle with the meaning of Google’s updated algorithms and have no idea how to satisfy the demand for value in exchange for search engine optimization. If you are unsure how your current website stacks-up against Google’s new algorithms, here are three questions to help determine if your website offers the value Google seeks.

1. Is your content written specifically for search engines? Content that is written for search engine optimization is considered to be poorly written by Google’s new algorithms. Google now filters-out websites with low-quality content, which means eventually your site will not show-up in searches.

2. Does your website contain duplicate content? To satisfy Google, your content must be unique and provide value to those searching. If your website pages have the same or similar content, it can actually hurt your rankings, as Google views your site as having little or no value.

3. Are newly formed businesses and smaller competitors ranking higher than your established business? Savvy business owners are adding blogs to their websites and consistently creating and publishing well-written unique content that satisfies Google’s requirements for value and is favored in search engine optimization.

If your website falls into one or more of the above categories, it’s time to update your website content or implement a blog to provide organic value. Whether you write your own content or to outsource the writing, the investment will pay-off and yield your business higher Google rankings. Continue reading


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3 Tips for Finding Your Social Media Voice

social media for small business norfolk va, social media marketing norfolk va, If you are a small business, you already know that today’s best customers come from social media marketing. They are virtual referrals that saw a friend share your information on Facebook, or they saw your last blog post on Linkedin, and by the time they reach out to you, they are already educated about your services or products and are ready to buy.

There is no doubt that social media marketing has humanized the process of doing business, and one of the greatest benefits of social media is that it provides an outlet to show your personality and connect with prospective customers with content so you don’t have to rely on discount pricing or promotions. However, if you haven’t developed a consistent social media voice, you are missing connections. Continue reading


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Client Spotlight ~ Active Wellness Chiropractic

social media clients norfolk vaI’m both pleased and excited to announce Active Wellness Chiropractic is one my new clients.  

Located in the heart of Ghent in Norfolk VA, Dr. Davis opened Active Wellness Chiropractic in 2003. He holds a B.S. in Exercise Physiology from Virginia Teach, and he was awarded his Doctor of Chiropractic degree from Sherman College in 1998.

Dr. Davis and his staff have made a commitment of offering patients relief from pain and ways to maintain a true wellness lifestyle. “The body absorbs daily physical, emotional, and chemical stress and is thrown out of balance, and if left uncorrected, this imbalance builds and builds as more stress accumulates,” he says. “My focus is to restore balance through proper nervous system function to naturally allow the body to flourish.”

Dr. Davis and his staff invite you to visit their state-of-the-art facility is located on the first-floor of Onelife Fitness, and they are currently accepting new patients.

Visit Their Site

 Active Wellness Chiropractic

1900 Monticello Ave | Norfolk VA 23517 | 757-627-2222 Continue reading


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Making It All Connect

social media training norfolk va social media consulting norfolk vaSocial media is all about connections, but many businesses overlook the importance of having their traditional marketing agencies and social media managers work together as a team, resulting in a lost or diluted message.

One of my clients has me attend her monthly marketing meeting to discuss upcoming marketing with her traditional marketing account director. Just as any business owner, her time is limited, but she insists on these consistent meetings, which I find extremely beneficial. They allow me to see upcoming print campaigns and television commercials, which I integrate into her social media and inbound marketing. In turn, the marketing firm gets an outline for the blog content calendar and pending e-promotions.

Even if you can only manage quarterly meetings to allow these important players to connect, you’ll quickly achieve effective marketing campaigns and brand awareness through cross-media integration.