Social Media continues to change online marketing strategies, and as it climbs higher and higher on search engine rankings, SEO sinks lower and lower. Yet, instead of adapting to the shift, many small businesses count on SEO to provide them the most online visibility, and unfortunately, they are falling further behind their competitors, who already are adapting to Google’s algorithm changes. Continue reading
I was recently hired by a local artist to revamp her website that is used to manage her online gallery and showcase her paintings. Her art has received national attention, and she enjoys a loyal following, but she wasn’t getting the online business she had anticipated. Upon reviewing her website analytics, I saw high volume traffic; however, visitors weren’t staying on her site long and were only viewing a few pages, which resulted in low sales. Continue reading
It’s the first of the year, and now is the time to write your blog editorial calendar for 2013.
You already know that a business blog is one of the most affordable and effective ways of connecting to potential customers and engaging current clients; however, if you find yourself constantly scrambling for weekly blog topics, then you’re probably not providing interesting content that is needed to build a community. Continue reading
If you are looking for ways to ramp-up your business in 2013, consider a professional blog. Below are the top three reasons a blog should be on every business owner’s 2013 marketing plan.
SEO- Blogs that offer quality content rank higher in Google and Yahoo searches than static website pages. Unlike a website, a blog allows you to add and post fresh content on a consistent basis, and a higher ranking will ultimately bring more traffic to your site, which in turn, will increase your rankings. Continue reading