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Does Google See Value in Your Website?

seo content article marketing, seo content upgrades, content article services hampton roads va, social media companies hampton roads vaMany businesses continue to struggle with the meaning of Google’s updated algorithms and have no idea how to satisfy the demand for value in exchange for search engine optimization. If you are unsure how your current website stacks-up against Google’s new algorithms, here are three questions to help determine if your website offers the value Google seeks.

1. Is your content written specifically for search engines? Content that is written for search engine optimization is considered to be poorly written by Google’s new algorithms. Google now filters-out websites with low-quality content, which means eventually your site will not show-up in searches.

2. Does your website contain duplicate content? To satisfy Google, your content must be unique and provide value to those searching. If your website pages have the same or similar content, it can actually hurt your rankings, as Google views your site as having little or no value.

3. Are newly formed businesses and smaller competitors ranking higher than your established business? Savvy business owners are adding blogs to their websites and consistently creating and publishing well-written unique content that satisfies Google’s requirements for value and is favored in search engine optimization.

If your website falls into one or more of the above categories, it’s time to update your website content or implement a blog to provide organic value. Whether you write your own content or to outsource the writing, the investment will pay-off and yield your business higher Google rankings. Continue reading


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Client Spotlight ~ Active Wellness Chiropractic

social media clients norfolk vaI’m both pleased and excited to announce Active Wellness Chiropractic is one my new clients.  

Located in the heart of Ghent in Norfolk VA, Dr. Davis opened Active Wellness Chiropractic in 2003. He holds a B.S. in Exercise Physiology from Virginia Teach, and he was awarded his Doctor of Chiropractic degree from Sherman College in 1998.

Dr. Davis and his staff have made a commitment of offering patients relief from pain and ways to maintain a true wellness lifestyle. “The body absorbs daily physical, emotional, and chemical stress and is thrown out of balance, and if left uncorrected, this imbalance builds and builds as more stress accumulates,” he says. “My focus is to restore balance through proper nervous system function to naturally allow the body to flourish.”

Dr. Davis and his staff invite you to visit their state-of-the-art facility is located on the first-floor of Onelife Fitness, and they are currently accepting new patients.

Visit Their Site

 Active Wellness Chiropractic

1900 Monticello Ave | Norfolk VA 23517 | 757-627-2222 Continue reading


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Does Your Website’s “About Page” Need a Facelift?

social media norfolk va social media training norfolk va social media coaching hampton roads vaI was recently hired by a local artist to revamp her website that is used to manage her online gallery and showcase her paintings. Her art has received national attention, and she enjoys a loyal following, but she wasn’t getting the online business she had anticipated. Upon reviewing her website analytics, I saw high volume traffic; however, visitors weren’t staying on her site long and were only viewing a few pages, which resulted in low sales. Continue reading


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Tips for Creating a Blog Editorial Calendar in 2013

social media management and training in norfolk va

It’s the first of the year, and now is the time to write your blog editorial calendar for 2013.

You already know that a business blog is one of the most affordable and effective ways of connecting to potential customers and engaging current clients; however, if you find yourself constantly scrambling for weekly blog topics, then you’re probably not providing interesting content that is needed to build a community. Continue reading


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The Top 3 Reasons Your Business Needs A Blog in 2013

social media consultants and training norfolk virginia for small businesses

If you are looking for ways to ramp-up your business in 2013, consider a professional blog. Below are the top three reasons a blog should be on every business owner’s 2013 marketing plan.

SEO- Blogs that offer quality content rank higher in Google and Yahoo searches than static website pages. Unlike a website, a blog allows you to add and post fresh content on a consistent basis, and a higher ranking will ultimately bring more traffic to your site, which in turn, will increase your rankings. Continue reading