Quick Tip: If you aren’t sure where to begin with your social media marketing, start with Facebook. Facebook is the most popular site for healthcare professionals followed closely by LinkedIn.
Many practices find that once they’ve create a Facebook Page, they are not sure how to manage it. As with any social media platform, the end result for healthcare professionals is to connect with patients and establish relationships with organizations and businesses within the local community.
The first rule of thumb to fully utilizing Facebook is use passive connect when posting or linking. Passive content simply means there is no call to action or hard selling message; passive content allows you to establish yourself as an expert, who enjoys sharing knowledge among patients and potential patients. The more you post, the more you position yourself as an expert, and ultimately create a loyal following. Continue reading