I was recently hired by a local artist to revamp her website that is used to manage her online gallery and showcase her paintings. Her art has received national attention, and she enjoys a loyal following, but she wasn’t getting the online business she had anticipated. Upon reviewing her website analytics, I saw high volume traffic; however, visitors weren’t staying on her site long and were only viewing a few pages, which resulted in low sales. Continue reading
When I first begin working with a business owner to strategize their social media marketing, I always ask if they have had a better response with Linkedin or Facebook, and unfortunately (and surprisingly) most do not know the answer to this simple question. Social media marketing is ultimately getting your business message to your audience, and it’s imperative to know which channels are appropriate for your specific business or service. Continue reading
Social media is all about connections, but many businesses overlook the importance of having their traditional marketing agencies and social media managers work together as a team, resulting in a lost or diluted message.
One of my clients has me attend her monthly marketing meeting to discuss upcoming marketing with her traditional marketing account director. Just as any business owner, her time is limited, but she insists on these consistent meetings, which I find extremely beneficial. They allow me to see upcoming print campaigns and television commercials, which I integrate into her social media and inbound marketing. In turn, the marketing firm gets an outline for the blog content calendar and pending e-promotions.
Even if you can only manage quarterly meetings to allow these important players to connect, you’ll quickly achieve effective marketing campaigns and brand awareness through cross-media integration.
Congratulations to my client, Brickz4Kids of South Hampton Roads, who has partnered with Recycling Perks. These are two great local businesses working together to reduce waste and promote economic growth right here in Hampton Roads.
Here are the top 3 signature updates you should make today!
Facebook – Regardless of how you once felt about utilizing Facebook for marketing, if you don’t have a page or if the link is not included in your email signature, you are missing opportunities to drive traffic to you. Facebook validates your expertise and marketplace knowledge, and having a live link with every email is the fastest way to grow a following.
LinkedIn – LinkedIn is one of the most powerful social channels because it’s a business platform, and professionals expect to see other professionals on LinkedIn.
WordPress – Blogs are more popular than websites, and your signature should include the link to your blog. A great looking blog allows your business to really shine, but make sure you post original content-driven information on a consistent basis.
This morning, I was the recipient of a mass e-marketing campaign for a website design company. It contained some great images and there were loads of bells and whistles, so I read on out of curiosity.
His content was interesting (we know how I feel about content), so I looked for an About Me page – nothing. Then, I moved on to review his live portfolio. Well, it didn’t take me long to realize his website examples belonged to no one, and they certainly were not paying clients. He had created them as a portfolio to illustrate his work, and he was misleading potential clients by including them in a portfolio. Continue reading