Words for Hire

Article Writing, Blog & Social Media Management


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Facebook For Healthcare Professionals

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Quick Tip: If you aren’t sure where to begin with your social media marketing, start with Facebook. Facebook is the most popular site for healthcare professionals followed closely by LinkedIn.


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Does Your Website’s “About Page” Need a Facelift?

social media norfolk va social media training norfolk va social media coaching hampton roads vaI was recently hired by a local artist to revamp her website that is used to manage her online gallery and showcase her paintings. Her art has received national attention, and she enjoys a loyal following, but she wasn’t getting the online business she had anticipated. Upon reviewing her website analytics, I saw high volume traffic; however, visitors weren’t staying on her site long and were only viewing a few pages, which resulted in low sales. Continue reading


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Tips for Creating a Blog Editorial Calendar in 2013

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It’s the first of the year, and now is the time to write your blog editorial calendar for 2013.

You already know that a business blog is one of the most affordable and effective ways of connecting to potential customers and engaging current clients; however, if you find yourself constantly scrambling for weekly blog topics, then you’re probably not providing interesting content that is needed to build a community. Continue reading


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The Top 3 Reasons Your Business Needs A Blog in 2013

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If you are looking for ways to ramp-up your business in 2013, consider a professional blog. Below are the top three reasons a blog should be on every business owner’s 2013 marketing plan.

SEO- Blogs that offer quality content rank higher in Google and Yahoo searches than static website pages. Unlike a website, a blog allows you to add and post fresh content on a consistent basis, and a higher ranking will ultimately bring more traffic to your site, which in turn, will increase your rankings. Continue reading


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Identifying Effective Social Media Channels for Your Business

social media for heatlhcare providers norfolk va social media training for physicians social media consultants norfolk vaWhen I first begin working with a business owner to strategize their social media marketing, I always ask if they have had a better response with Linkedin or Facebook, and unfortunately (and surprisingly) most do not know the answer to this simple question. Social media marketing is ultimately getting your business message to your audience, and it’s imperative to know which channels are appropriate for your specific business or service. Continue reading


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Making It All Connect

social media training norfolk va social media consulting norfolk vaSocial media is all about connections, but many businesses overlook the importance of having their traditional marketing agencies and social media managers work together as a team, resulting in a lost or diluted message.

One of my clients has me attend her monthly marketing meeting to discuss upcoming marketing with her traditional marketing account director. Just as any business owner, her time is limited, but she insists on these consistent meetings, which I find extremely beneficial. They allow me to see upcoming print campaigns and television commercials, which I integrate into her social media and inbound marketing. In turn, the marketing firm gets an outline for the blog content calendar and pending e-promotions.

Even if you can only manage quarterly meetings to allow these important players to connect, you’ll quickly achieve effective marketing campaigns and brand awareness through cross-media integration.


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Client Spotlight

Bricks4KidzCongratulations to my client, Brickz4Kids of South Hampton Roads, who has partnered with Recycling Perks. These are two great local businesses working together to reduce waste and promote economic growth right here in Hampton Roads.

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