Words for Hire

Article Writing, Blog & Social Media Management


Leave a comment

3 Tips for Finding Your Social Media Voice

social media for small business norfolk va, social media marketing norfolk va, If you are a small business, you already know that today’s best customers come from social media marketing. They are virtual referrals that saw a friend share your information on Facebook, or they saw your last blog post on Linkedin, and by the time they reach out to you, they are already educated about your services or products and are ready to buy.

There is no doubt that social media marketing has humanized the process of doing business, and one of the greatest benefits of social media is that it provides an outlet to show your personality and connect with prospective customers with content so you don’t have to rely on discount pricing or promotions. However, if you haven’t developed a consistent social media voice, you are missing connections. Continue reading


Leave a comment

Client Spotlight ~ Active Wellness Chiropractic

social media clients norfolk vaI’m both pleased and excited to announce Active Wellness Chiropractic is one my new clients.  

Located in the heart of Ghent in Norfolk VA, Dr. Davis opened Active Wellness Chiropractic in 2003. He holds a B.S. in Exercise Physiology from Virginia Teach, and he was awarded his Doctor of Chiropractic degree from Sherman College in 1998.

Dr. Davis and his staff have made a commitment of offering patients relief from pain and ways to maintain a true wellness lifestyle. “The body absorbs daily physical, emotional, and chemical stress and is thrown out of balance, and if left uncorrected, this imbalance builds and builds as more stress accumulates,” he says. “My focus is to restore balance through proper nervous system function to naturally allow the body to flourish.”

Dr. Davis and his staff invite you to visit their state-of-the-art facility is located on the first-floor of Onelife Fitness, and they are currently accepting new patients.

Visit Their Site

 Active Wellness Chiropractic

1900 Monticello Ave | Norfolk VA 23517 | 757-627-2222 Continue reading


Leave a comment

Client Spotlight

Bricks4KidzCongratulations to my client, Brickz4Kids of South Hampton Roads, who has partnered with Recycling Perks. These are two great local businesses working together to reduce waste and promote economic growth right here in Hampton Roads.

Read Full Story 


Leave a comment

3 Signature Updates You Should Make Today

social media tips norfolk va social media tips virginia beach va social media managers norfolk vaIf you haven’t updated your email signature in a few months, you aren’t maximizing the number one social media marketing tool.

Here are the top 3 signature updates you should make today!

Facebook – Regardless of how you once felt about utilizing Facebook for marketing, if you don’t have a page or if the link is not included in your email signature, you are missing opportunities to drive traffic to you. Facebook validates your expertise and marketplace knowledge, and having a live link with every email is the fastest way to grow a following.

LinkedIn – LinkedIn is one of the most powerful social channels because it’s a business platform, and professionals expect to see other professionals on LinkedIn.

WordPress Blogs are more popular than websites, and your signature should include the link to your blog. A great looking blog allows your business to really shine, but make sure you post original content-driven information on a consistent basis.


Leave a comment

Blogging

social media consultants norfolk va social media tips for small businesses in hampton roads va

Quick Tip: As soon as you blog, post to Facebook and all your social media channels for the most impact.


3 Comments

Determining If A Social Media Consultant Is Right For Your Business

social media marketing norfolk va shannon boyles allen social media managersI recently met with a business owner, who had combined the jobs of Community Manager and Social Media Manager within her small company, and since the restructure, she was suffering a retention problem. Despite offering a great working environment and a highly competitive salary, she was unable to keep the position filled for more than 3 or 4 months at a time. When we met, she was attempting to oversee her own social media, but she was quickly finding, not only did she lack the time in an already overloaded schedule, but she had little interest and knowledge of the vast social media platforms.

My first step was educating her on the two roles, so she could have a clear understanding of why combining these two very different jobs rarely works. Then, we looked at her specific business to determine if employing an in-house Social Media Manager was warranted or if bringing in a Social Media Consultant offered more value. Continue reading


2 Comments

Blogging

social media marketing norfolk va SEO Norfolk va

Quick Tip: Blogs are the single most important inbound marketing tool. “When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)” for a total of 81%.