Words for Hire

Article Writing, Blog & Social Media Management


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Business Profile ~ Rapid Ink

Saving customers money, helping the environment and partnering with non-profit organizations

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As owner of two successful Rapid Refill stores, Jack enjoys being part of the solution to control the high cost of printer cartridges and to eliminate the number of ink cartridges that end up in landfills. He also likes that the savings of recycling an everyday product is passed to his customers.
J
ack Plomgren understands the importance of providing quality products and customer service. As an adjunct professor in the Marketing Department at Old Dominion University, a lifelong entrepreneur, and current President of The Ghent Business Association, he also has owned and operated Rapid Refill in Norfolk’s Ghent area since 2006 and recently opened a second location in Great Neck Village Shopping Center in Virginia Beach. Continue reading


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Facebook For Healthcare Professionals

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Quick Tip: If you aren’t sure where to begin with your social media marketing, start with Facebook. Facebook is the most popular site for healthcare professionals followed closely by LinkedIn.


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3 Tips for Finding Your Social Media Voice

social media for small business norfolk va, social media marketing norfolk va, If you are a small business, you already know that today’s best customers come from social media marketing. They are virtual referrals that saw a friend share your information on Facebook, or they saw your last blog post on Linkedin, and by the time they reach out to you, they are already educated about your services or products and are ready to buy.

There is no doubt that social media marketing has humanized the process of doing business, and one of the greatest benefits of social media is that it provides an outlet to show your personality and connect with prospective customers with content so you don’t have to rely on discount pricing or promotions. However, if you haven’t developed a consistent social media voice, you are missing connections. Continue reading


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Does Your Website’s “About Page” Need a Facelift?

social media norfolk va social media training norfolk va social media coaching hampton roads vaI was recently hired by a local artist to revamp her website that is used to manage her online gallery and showcase her paintings. Her art has received national attention, and she enjoys a loyal following, but she wasn’t getting the online business she had anticipated. Upon reviewing her website analytics, I saw high volume traffic; however, visitors weren’t staying on her site long and were only viewing a few pages, which resulted in low sales. Continue reading


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Tips for Creating a Blog Editorial Calendar in 2013

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It’s the first of the year, and now is the time to write your blog editorial calendar for 2013.

You already know that a business blog is one of the most affordable and effective ways of connecting to potential customers and engaging current clients; however, if you find yourself constantly scrambling for weekly blog topics, then you’re probably not providing interesting content that is needed to build a community. Continue reading


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Identifying Effective Social Media Channels for Your Business

social media for heatlhcare providers norfolk va social media training for physicians social media consultants norfolk vaWhen I first begin working with a business owner to strategize their social media marketing, I always ask if they have had a better response with Linkedin or Facebook, and unfortunately (and surprisingly) most do not know the answer to this simple question. Social media marketing is ultimately getting your business message to your audience, and it’s imperative to know which channels are appropriate for your specific business or service. Continue reading


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Making It All Connect

social media training norfolk va social media consulting norfolk vaSocial media is all about connections, but many businesses overlook the importance of having their traditional marketing agencies and social media managers work together as a team, resulting in a lost or diluted message.

One of my clients has me attend her monthly marketing meeting to discuss upcoming marketing with her traditional marketing account director. Just as any business owner, her time is limited, but she insists on these consistent meetings, which I find extremely beneficial. They allow me to see upcoming print campaigns and television commercials, which I integrate into her social media and inbound marketing. In turn, the marketing firm gets an outline for the blog content calendar and pending e-promotions.

Even if you can only manage quarterly meetings to allow these important players to connect, you’ll quickly achieve effective marketing campaigns and brand awareness through cross-media integration.