Saving customers money, helping the environment and partnering with non-profit organizations
As owner of two successful Rapid Refill stores, Jack enjoys being part of the solution to control the high cost of printer cartridges and to eliminate the number of ink cartridges that end up in landfills. He also likes that the savings of recycling an everyday product is passed to his customers.Jack Plomgren understands the importance of providing quality products and customer service. As an adjunct professor in the Marketing Department at Old Dominion University, a lifelong entrepreneur, and current President of The Ghent Business Association, he also has owned and operated Rapid Refill in Norfolk’s Ghent area since 2006 and recently opened a second location in Great Neck Village Shopping Center in Virginia Beach. Continue reading →
Quick Tip: If you aren’t sure where to begin with your social media marketing, start with Facebook. Facebook is the most popular site for healthcare professionals followed closely by LinkedIn.
Many businesses continue to struggle with the meaning of Google’s updated algorithms and have no idea how to satisfy the demand for value in exchange for search engine optimization. If you are unsure how your current website stacks-up against Google’s new algorithms, here are three questions to help determine if your website offers the value Google seeks.
1. Is your content written specifically for search engines? Content that is written for search engine optimization is considered to be poorly written by Google’s new algorithms. Google now filters-out websites with low-quality content, which means eventually your site will not show-up in searches.
2. Does your website contain duplicate content? To satisfy Google, your content must be unique and provide value to those searching. If your website pages have the same or similar content, it can actually hurt your rankings, as Google views your site as having little or no value.
3. Are newly formed businesses and smaller competitors ranking higher than your established business? Savvy business owners are adding blogs to their websites and consistently creating and publishing well-written unique content that satisfies Google’s requirements for value and is favored in search engine optimization.
If your website falls into one or more of the above categories, it’s time to update your website content or implement a blog to provide organic value. Whether you write your own content or to outsource the writing, the investment will pay-off and yield your business higher Google rankings. Continue reading →
Social Media continues to change online marketing strategies, and as it climbs higher and higher on search engine rankings, SEO sinks lower and lower. Yet, instead of adapting to the shift, many small businesses count on SEO to provide them the most online visibility, and unfortunately, they are falling further behind their competitors, who already are adapting to Google’s algorithm changes. Continue reading →
If you are a small business, you already know that today’s best customers come from social media marketing. They are virtual referrals that saw a friend share your information on Facebook, or they saw your last blog post on Linkedin, and by the time they reach out to you, they are already educated about your services or products and are ready to buy.
There is no doubt that social media marketing has humanized the process of doing business, and one of the greatest benefits of social media is that it provides an outlet to show your personality and connect with prospective customers with content so you don’t have to rely on discount pricing or promotions. However, if you haven’t developed a consistent social media voice, you are missing connections. Continue reading →
I’m both pleased and excited to announce Active Wellness Chiropractic is one my new clients.
Located in the heart of Ghent in Norfolk VA, Dr. Davis opened Active Wellness Chiropractic in 2003. He holds a B.S. in Exercise Physiology from Virginia Teach, and he was awarded his Doctor of Chiropractic degree from Sherman College in 1998.
Dr. Davis and his staff have made a commitment of offering patients relief from pain and ways to maintain a true wellness lifestyle. “The body absorbs daily physical, emotional, and chemical stress and is thrown out of balance, and if left uncorrected, this imbalance builds and builds as more stress accumulates,” he says. “My focus is to restore balance through proper nervous system function to naturally allow the body to flourish.”
Dr. Davis and his staff invite you to visit their state-of-the-art facility is located on the first-floor of Onelife Fitness, and they are currently accepting new patients.
I was recently hired by a local artist to revamp her website that is used to manage her online gallery and showcase her paintings. Her art has received national attention, and she enjoys a loyal following, but she wasn’t getting the online business she had anticipated. Upon reviewing her website analytics, I saw high volume traffic; however, visitors weren’t staying on her site long and were only viewing a few pages, which resulted in low sales. Continue reading →
It’s the first of the year, and now is the time to write your blog editorial calendar for 2013.
You already know that a business blog is one of the most affordable and effective ways of connecting to potential customers and engaging current clients; however, if you find yourself constantly scrambling for weekly blog topics, then you’re probably not providing interesting content that is needed to build a community. Continue reading →
If you are looking for ways to ramp-up your business in 2013, consider a professional blog. Below are the top three reasons a blog should be on every business owner’s 2013 marketing plan.
SEO- Blogs that offer quality content rank higher in Google and Yahoo searches than static website pages. Unlike a website, a blog allows you to add and post fresh content on a consistent basis, and a higher ranking will ultimately bring more traffic to your site, which in turn, will increase your rankings. Continue reading →
When I first begin working with a business owner to strategize their social media marketing, I always ask if they have had a better response with Linkedin or Facebook, and unfortunately (and surprisingly) most do not know the answer to this simple question. Social media marketing is ultimately getting your business message to your audience, and it’s imperative to know which channels are appropriate for your specific business or service. Continue reading →
Words for Hire 