When SEO and Social Media Connect

Social Media continues to change online marketing strategies, and as it climbs higher and higher on search engine rankings, SEO sinks lower and lower. Yet, instead of adapting to the shift, many small businesses count on SEO to provide them the most online visibility, and unfortunately, they are falling further behind their competitors, who already are adapting to Google’s algorithm changes.

3 Tips for Finding Your Social Media Voice

If you are a small business, you already know that today’s best customers come from social media marketing. They are virtual referrals that saw a friend share your information on Facebook, or they saw your last blog post on Linkedin, and by the time they reach out to you, they are already educated about your services or products and are ready to buy.

There is no doubt that social media marketing has humanized the process of doing business, and one of the greatest benefits of social media is that it provides an outlet to show your personality and connect with prospective customers with content so you don’t have to rely on discount pricing or promotions. However, if you haven’t developed a consistent social media voice, you are missing connections.

Does Your Website’s “About Page” Need a Facelift?

I was recently hired by a local artist to revamp her website that is used to manage her online gallery and showcase her paintings. Her art has received national attention, and she enjoys a loyal following, but she wasn’t getting the online business she had anticipated. Upon reviewing her website analytics, I saw high volume traffic; however, visitors weren’t staying on her site long and were only viewing a few pages, which resulted in low sales.

Tips for Creating a Blog Editorial Calendar in 2013

It’s the first of the year, and now is the time to write your blog editorial calendar for 2013.

You already know that a business blog is one of the most affordable and effective ways of connecting to potential customers and engaging current clients; however, if you find yourself constantly scrambling for weekly blog topics, then you’re probably not providing interesting content that is needed to build a community.

The Top 3 Reasons Your Business Needs A Blog in 2013

If you are looking for ways to ramp-up your business in 2013, consider a professional blog. Below are the top three reasons a blog should be on every business owner’s 2013 marketing plan.

SEO- Blogs that offer quality content rank higher in Google and Yahoo searches than static website pages. Unlike a website, a blog allows you to add and post fresh content on a consistent basis, and a higher ranking will ultimately bring more traffic to your site, which in turn, will increase your rankings.

Identifying Effective Social Media Channels for Your Business

When I first begin working with a business owner to strategize their social media marketing, I always ask if they have had a better response with Linkedin or Facebook, and unfortunately (and surprisingly) most do not know the answer to this simple question. Social media marketing is ultimately getting your business message to your audience, and it’s imperative to know which channels are appropriate for your specific business or service.

Making It All Connect

Social media is all about connections, but many businesses overlook the importance of having their traditional marketing agencies and social media managers work together as a team, resulting in a lost or diluted message.

One of my clients has me attend her monthly marketing meeting to discuss upcoming marketing with her traditional marketing account director. Just as any business owner, her time is limited, but she insists on these consistent meetings, which I find extremely beneficial. They allow me to see upcoming print campaigns and television commercials, which I integrate into her social media and inbound marketing. In turn, the marketing firm gets an outline for the blog content calendar and pending e-promotions.

Even if you can only manage quarterly meetings to allow these important players to connect, you’ll quickly achieve effective marketing campaigns and brand awareness through cross-media integration.

Determining If A Social Media Consultant Is Right For Your Business

I recently met with a business owner, who had combined the jobs of Community Manager and Social Media Manager within her small company, and since the restructure, she was suffering a retention problem. Despite offering a great working environment and a highly competitive salary, she was unable to keep the position filled for more than 3 or 4 months at a time. When we met, she was attempting to oversee her own social media, but she was quickly finding, not only did she lack the time in an already overloaded schedule, but she had little interest and knowledge of the vast social media platforms.

My first step was educating her on the two roles, so she could have a clear understanding of why combining these two very different jobs rarely works. Then, we looked at her specific business to determine if employing an in-house Social Media Manager was warranted or if bringing in a Social Media Consultant offered more value.

Well-Written Content Is Back?

Conversations about content are super hot these days; I’m seeing the topic everywhere from LinkedIn to Facebook, with headlines and feeds boldly announcing how content is back.

When was well-written content not considered value? When did posting for the sake of posting become acceptable?

Poorly written chatter forces my attention elsewhere, and I’m not alone. I hear the same complaints repeated day after day. Many small business owners are questioning the value in employing someone to oversee their social media, but I hear the most disturbing stories from those, who hire from work sites. I had one client tell me that for every article he purchased, he spent a quarter of his day editing it. He even sent me a 600 word article filled with sentences lacking a subject.

If it weren’t such a hot button for me, I would have found his example humorous, but instead, I shook my head with disapproval, as any writer would.

Well-written content is timeless and is a must for any marketing efforts including social media. If you are having trouble getting your message out in a clear and concise format, it’s time to re-examine your team.

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