Social Media continues to change online marketing strategies, and as it climbs higher and higher on search engine rankings, SEO sinks lower and lower. Yet, instead of adapting to the shift, many small businesses count on SEO to provide them the most online visibility, and unfortunately, they are falling further behind their competitors, who already are adapting to Google’s algorithm changes. Continue reading
If you are a small business, you already know that today’s best customers come from social media marketing. They are virtual referrals that saw a friend share your information on Facebook, or they saw your last blog post on Linkedin, and by the time they reach out to you, they are already educated about your services or products and are ready to buy.
There is no doubt that social media marketing has humanized the process of doing business, and one of the greatest benefits of social media is that it provides an outlet to show your personality and connect with prospective customers with content so you don’t have to rely on discount pricing or promotions. However, if you haven’t developed a consistent social media voice, you are missing connections. Continue reading
It’s the first of the year, and now is the time to write your blog editorial calendar for 2013.
You already know that a business blog is one of the most affordable and effective ways of connecting to potential customers and engaging current clients; however, if you find yourself constantly scrambling for weekly blog topics, then you’re probably not providing interesting content that is needed to build a community. Continue reading
If you are looking for ways to ramp-up your business in 2013, consider a professional blog. Below are the top three reasons a blog should be on every business owner’s 2013 marketing plan.
SEO- Blogs that offer quality content rank higher in Google and Yahoo searches than static website pages. Unlike a website, a blog allows you to add and post fresh content on a consistent basis, and a higher ranking will ultimately bring more traffic to your site, which in turn, will increase your rankings. Continue reading
When I first begin working with a business owner to strategize their social media marketing, I always ask if they have had a better response with Linkedin or Facebook, and unfortunately (and surprisingly) most do not know the answer to this simple question. Social media marketing is ultimately getting your business message to your audience, and it’s imperative to know which channels are appropriate for your specific business or service. Continue reading
Social media is all about connections, but many businesses overlook the importance of having their traditional marketing agencies and social media managers work together as a team, resulting in a lost or diluted message.
One of my clients has me attend her monthly marketing meeting to discuss upcoming marketing with her traditional marketing account director. Just as any business owner, her time is limited, but she insists on these consistent meetings, which I find extremely beneficial. They allow me to see upcoming print campaigns and television commercials, which I integrate into her social media and inbound marketing. In turn, the marketing firm gets an outline for the blog content calendar and pending e-promotions.
Even if you can only manage quarterly meetings to allow these important players to connect, you’ll quickly achieve effective marketing campaigns and brand awareness through cross-media integration.
Here are the top 3 signature updates you should make today!
Facebook – Regardless of how you once felt about utilizing Facebook for marketing, if you don’t have a page or if the link is not included in your email signature, you are missing opportunities to drive traffic to you. Facebook validates your expertise and marketplace knowledge, and having a live link with every email is the fastest way to grow a following.
LinkedIn – LinkedIn is one of the most powerful social channels because it’s a business platform, and professionals expect to see other professionals on LinkedIn.
WordPress – Blogs are more popular than websites, and your signature should include the link to your blog. A great looking blog allows your business to really shine, but make sure you post original content-driven information on a consistent basis.